btw - "By the Way" is a grant sponsored media campaign more commonly referred to as Social Norms.
"The social norms approach to preventing problem behavior and promoting and reinforcing positive behavior, put simple, is to dispel the myths about the problem being the norm among peers. It starts with gathering creditable data from a population and identifying the actual norms regarding the attitudes and behaviors of concern. Then a social norms intervention intensively communicates the truth through media campaigns, interactive programs, and other educational venues. Evidence has shown people responding to these initiatives with more realistic perceptions of peers, problems behavior decreasing, and the norm of positive behavior growing stronger in the populations" (Perkins, A Brief Summary of Social Norms Theory and the Approach to Promoting Health).
Examples of btw messages are:
Belmont University was the first choice of 89% students within the incoming class. (Source: 2006 CIRP Survey)
75% of BU students do not consume any alcohol in a typical week. (Source: 2007 AlcoholEDU Survey)
42% of BU students would characterize themselves politically as "middle of the road." (Source: 2006 CIRP Survey)
83% of BU students believe it is never acceptable to get drunk on a school night. (Source: 2007 AlcoholEDU Survey)
91% of BU students performed volunteer work in the past year. (Source: CIRP Survey)
92% of BU students never drink and drive. (Source: 2007 AlcoholEDU Survey)
1 out of 3 incoming students moves from over 500 miles to attend Belmont University. (Source: 2006 CIRP Survey)
Look for more btw messages!!!
If you have further questions about the btw campaign, please contact the Coordinator of Judicial Services at 615-460-6407.
